Case Studies

Good Ranger set out with a simple mission: to create a protein bar that didn’t feel like a compromise. The UK market was saturated with bars packed with polyols, artificial sweeteners, or loaded with sugar and lacking meaningful protein. Their vision? A bar that delivers high protein and clean, recognisable ingredients.

But as first-time food start-up founders, they quickly faced the complexity of UK food law. From nutrition and health claims to ingredient declarations and pack copy, the rules are strict, and even small mistakes can derail a launch. They needed expert guidance to turn their vision into a compliant, market-ready product.

• Claims & Pack Copy: Every phrase matters. Fun wording like “gut-friendly” or “good stuff” can imply health claims without authorisation. We helped refine their language to keep the brand voice while ensuring legal compliance.
• Ingredients: Monk fruit had only recently been confirmed as not novel in the UK, provided it meets FSA specifications. We ensured correct declarations, including the Latin name Siraitia grosvenorii, and checked QUIDs, allergens, and compound ingredient breakdowns.
• Field of Vision Compliance: Positioning weight, legal name, and durability date correctly—small details that are essential for compliance.
• Packaging & Sustainability: Advising on recycling declarations and ensuring claims about recyclability were accurate and aligned with UK guidance.
• Shelf-life & Safety: Supporting water activity testing and durability checks to meet both legal and retailer standards.
• Double-Checks: A two-pair-of-eyes review to catch errors before print—from allergens in bold to PAL statements that align with “free-from” claims.

With our support, Good Ranger launched with confidence. Their packs now strike the perfect balance: compliant, clear, and engaging for consumers. As the founders put it:
"As first-time food start-up founders, we were clueless about health claims and nutritional compliance. Georgina has been a godsend, guiding us through the whole process… Her support gave us clarity and confidence as we bring a food product to market for the first time.”

Good Ranger now offers a range of compliant, consumer-friendly protein bars that deliver on their promise: clean, high-protein snacking without compromise. This case shows how the right regulatory support not only keeps a brand safe but strengthens its identity and builds trust. 

https://goodranger.co/